Wool & Prince
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In 2013, our founder Mac wore a wool shirt for 100 straight days without washing or ironing to prove the benefits of wool. The concept went viral, and Wool&Prince was born.
Wool&Prince brings the time-tested benefits of merino wool to everyday clothing. Our company was founded with our signature line of button-down shirts. Since then, we've extended our line to other everyday pieces such as merino tees and boxer briefs.
